Maggie Sottero Private Showing

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When you think of Maggie Sottero, you are also thinking of Bridal and Formal. Why? We have been a retailer with Maggie Sottero for 22 years, and we are always there to help them with their newest collections.
With that being said, Maggie Sottero sends us gowns that they are working on in their following collection, as we like to call “Tester Gowns.” We get to put on a little fashion show for some of our brides. These gowns are affectionately named “Tester Gowns” because they have not made it to production yet. The design team is still hammering out details about the dresses. Maggie Sottero sends these gowns to us, so our employees and some hand-picked customers can look at them and give their opinions on them. It’s like being part of the design team and having your voice heard about what can be better about the dress and if it will be a good seller. Bridal and Formal will generally receive about 30-40 gowns from their tester line. We can then sell them to our customers and get their suggestions about the gowns.
Maggie Sottero’s lead designer, Edric, and design assistant, Beth, come to the store to work with our fantastic brides in helping them find their dream gowns and get their feedback on the “Tester Gowns.” We were so thankful to have Kelly Midgley, president, and owner, join us last weekend for the first time. Does her last name sound familiar? It should. Midgley is one of the names associated with Maggie Sottero under the collection of Sottero & Midgley. Kelly’s parents started the company, and now she runs Maggie Sottero. What a fabulous weekend to have the owners of a fantastic company join us!