Store Hours: Monday & Thursday (11am-8pm) | Tuesday, Wednesday & Friday (11am-5pm) | Saturday (930am-5pm) | Sunday (12pm-4pm)

Phone: (513) 821-6622

Why Choose Bridal and Formal for Bridesmaid Gowns

The Better Choice for Bridesmaid Dresses: Bridal and Formal vs. Online Shopping

Planning a wedding comes with plenty of decisions, and finding the perfect bridesmaid gowns is one of them! While shopping online might seem like the easiest option, nothing beats the experience of visiting Bridal and Formal, located in the heart of Cincinnati’s Reading Bridal District. Here’s why shopping in-store with us is the better choice for you and your bridal party.

A Curated Collection of Designer Gowns

At Bridal and Formal, we pride ourselves on offering an extensive selection of stunning bridesmaid dresses from independent labels and globally renowned brands. Whether your vision is modern, classic, or somewhere in between, we have gowns to match every style. Our designers include:

AMSALE Bridesmaids by Amsale
Morilee Bridesmaids by Morilee
Jasmine by Jasmine Bridal
Dessy by The Dessy Group
Watters Bridesmaids by Watters

Each designer brings a unique flair, ensuring your bridal party feels beautiful and confident in their gown. You simply need help getting this kind of selection from an online store.

The In-Store Experience is Unmatched

One of the biggest advantages of shopping in-store is the ability to see, feel, and try on the dresses before you make a decision. This eliminates the guesswork of online shopping, where color accuracy and fabric quality can be difficult to judge.

When you visit Bridal and Formal, we offer exclusive, appointment-only visits in our Bridesmaid Department. These one-and-a-half-hour sessions are designed to give you and your bridal party the personal attention you deserve. Our expert stylists will guide you through the process, help with measurements, and ensure that the dresses you choose fit your wedding theme and each bridesmaid’s individual style.

Immediate Feedback and Confidence in Your Purchase

Trying on a dress in-store means immediate feedback from your bridal party and stylist. You get to see how the dresses look and feel on the spot, so there’s no waiting and no wondering if they will look how you imagined. Our stylists assist with sizing, color matching, and styling tips to ensure everyone feels their best.

Tailored Sizing Help

Online shopping can be tricky regarding sizing—measurements may be off, or the fit might not be what you expected. At Bridal and Formal, our stylists will work with you in-store to ensure the proper sizing, going over measurements with each bridesmaid. While slight alterations might still be needed once the gown arrives, we aim to get the best possible fit from the start.

Though we don’t do in-house alterations, we provide a comprehensive list of trusted seamstresses throughout Ohio, Indiana, and Kentucky. They’ll help fine-tune the gowns for that perfect fit!

Convenience for Out-of-State Bridesmaids

If some of your bridesmaids can’t make it to the appointment, don’t worry! They can quickly call into our store and speak with one of our stylists, who will guide them through the measurement process and recommend the right size. We even offer shipping for out-of-state bridesmaids, so the gowns can be delivered to their door for just $30. While our stylists can’t see the fit over the phone, we’ll guide you based on the information you provide, and you get to make the final call on sizing.

Comfort and Fit You Can Trust

Bridesmaid gowns are designed to fit close to the body, which might initially feel a bit snug. This is normal for formal attire! Many designers, including some of the ones we carry, are introducing stretch fabrics into their collections to add a layer of comfort without sacrificing style. You’ll find that these gowns look stunning and allow for a comfortable, flattering fit.

Personal Service and Expert Guidance

At Bridal and Formal, you’re not just another order number. Our experienced stylists are dedicated to helping you and your bridesmaids find the gowns that will make everyone feel beautiful and confident on your big day. We know that each bridal party is unique, and we’re here to provide personalized advice and recommendations every step of the way.

While we don’t offer returns or exchanges on gowns once they arrive, we do everything possible to ensure you make the right in-store decision. Our team will help you find the best solution, from detailed sizing assistance to designer recommendations.

Why Choose Bridal and Formal?

With our wide selection of internationally acclaimed bridesmaid gowns, exclusive in-store experience, and dedicated stylists, Bridal and Formal offers an experience that no online retailer can match. You’ll leave feeling confident in your decision and excited for your bridal party to shine on your big day!

Ready to find the perfect gowns for your bridesmaids? Schedule an appointment with Bridal and Formal today!